Flux, Midjourney, DALL-E: three approaches to AI images
In 2026, three families of models lead image generation: Flux by Black Forest Labs, Midjourney, and OpenAI's models, from DALL-E 3 to its successor GPT Image 2. Each has its own personality: Flux for photo realism, Midjourney for artistic aesthetics, OpenAI for following instructions and text in the image. This comparison helps you choose for your use case, and shows which ones are available on iafetch.
The comparison in one table
| Criterion | Flux 1.1 Pro | Midjourney | DALL-E 3 / GPT Image 2 |
|---|---|---|---|
| Photo realism | Excellent | Very good | Very good |
| Artistic style | Very good | Excellent | Good |
| Prompt adherence | Excellent | Very good | Excellent |
| Readable text in the image | Fair | Fair | Excellent (GPT Image 2) |
| On iafetch | Yes, 4 credits | Not available | GPT Image 2, 2 to 6 credits |
| Standalone access (indicative) | Per image, via API | Subscription from about $10 / month | Included in ChatGPT, paid plans from about $20 / month |
Third-party prices change often: check them on their websites before subscribing.
Flux: the realism champion
Built by Black Forest Labs, Flux models have become the reference for realistic photography: natural faces, skin textures, materials, complex lighting. They follow natural-language prompts very well, which makes them predictable for professional use.
The Flux family comes in several tiers, all available on iafetch:
- Flux Schnell (1 credit): a few seconds per image, to test an idea or a composition
- Flux Dev (2 credits): more detail and better light at a still low cost
- Flux 1.1 Pro (4 credits): the most photographic result, for final visuals
- Flux Kontext (4 credits): editing or reworking an existing image (background, outfit, mood)
Best for: advertising, e-commerce, portraits, realistic lifestyle visuals.
Midjourney: the king of aesthetics
Midjourney is still the reference for images with a strong artistic personality. Its rich, cinematic and often painterly look is instantly recognisable and much loved by art directors and illustrators.
- Strengths: unique aesthetic, spectacular compositions, wide range of styles
- Limits: a separate tool with its own subscription, not built into iafetch, less precise with text in the image
- Best for: digital art, covers, moodboards, creative concepts
DALL-E 3 and GPT Image 2: OpenAI's precision
DALL-E 3 made one of OpenAI's strengths popular: following very precise instructions, including complex compositions described in detail. GPT Image 2, its successor, goes further, especially with readable text in the image: a price, a slogan or a poster title is written correctly, even in non-Latin alphabets.
On iafetch, GPT Image 2 is offered in three tiers:
- Fast (2 credits): to explore several directions
- Pro (4 credits): for polished ad visuals
- Creative HD (6 credits): for maximum detail
Best for: posters, visuals with text, infographics, ads with a slogan.
Other models worth knowing
- Ideogram v2 (3 credits): a typography specialist, perfect for logos and posters
- Recraft v3 (3 credits): built for design, with vector illustrations and consistent brand visuals
- Nano Banana Pro (6 credits): Google's image model, very good with rich and detailed scenes
Which model for which use?
| Use | Our pick |
|---|---|
| Realistic product photo | Flux 1.1 Pro |
| Poster with a price or slogan | GPT Image 2 or Ideogram v2 |
| Artistic illustration, concept | Midjourney (outside iafetch), otherwise Flux 1.1 Pro or Recraft v3 |
| Logo, icon, vector visual | Recraft v3 |
| Editing an existing photo | Flux Kontext |
| Testing ten ideas quickly | Flux Schnell |
How much does it cost on iafetch?
With the Creator plan (€19 a month, 100 credits), you can generate up to 100 Flux Schnell images, about fifty GPT Image 2 images in Fast quality, or 25 Flux 1.1 Pro images. The Pro plan (€49 a month) gives 300 credits and the Studio plan (€99 a month) 1,000 credits. Credits never expire, and the 10 free credits on sign-up let you compare models before choosing.
Our method for a campaign visual
- Explore three or four ideas with Flux Schnell
- Keep the best one and regenerate it with Flux 1.1 Pro, or with GPT Image 2 if it contains text
- Adapt it with Flux Kontext: another background, season or format
- Export in square for the feed, portrait for stories and landscape for banners
Frequently asked questions
Is Flux better than Midjourney?
For photo realism and prompt adherence, Flux is generally more reliable. For a strong artistic look, Midjourney is still a reference. The two complement each other.
Can I use Midjourney on iafetch?
No, Midjourney is not built into iafetch. You will however find Flux, GPT Image 2, Ideogram, Recraft and Nano Banana Pro, with a single credit balance.
Is DALL-E 3 available on iafetch?
iafetch offers GPT Image 2, OpenAI's current image model, more precise than DALL-E 3, especially for text in the image.
Which model for text in another language?
GPT Image 2 handles readable text in the image best, including non-Latin alphabets such as Arabic. Put the text in quotes in your prompt.
Read next: the prompt engineering guide · generate AI images for free · iafetch vs Midjourney · pricing
